HAVE IT YOUR WAY!

STONES FAMILY CUSTOMS is a campaign built around a neighborhood family-run custom car shop where craftsmanship, personality, and loyalty run deep. In the garage, every build is custom and every detail matters — and when lunch rolls around, the family treats food the exact same way. Whether it’s adding extra bacon, skipping the onions, doubling the cheese, or stacking it high after a long day in the shop, they head to Burger King because they can truly “Have It Their Way.”

Filmed in New Jersey, the campaign captures the grit, humor, and authenticity of neighborhood custom car culture and features actor Tony Sirico — famously known as Paulie Walnuts from The Sopranos — bringing his iconic personality and unmistakable presence into the world of Burger King.