GET IN THE GAME.

EXPERIENTIAL | BRANDING | TELEVISION | DIGITAL | SOCIAL

By combining the forces of the NBA league, its players, and the community, The NBA cancelled all the games on election day and turned their stadiums into voting booths created a movement that encouraged young people to participate in the 2022 United States Midterm election and the 2024 USA primary election, empowering them to effect change. Our multi-channel campaign included national television, digital, social and CRM that specifically targeted young voters aged 18-29.