NEW ADDITION

BRAND TELEVISION - FREE WIFI

The "I'm Lovin' It" slogan is a well-known and iconic part of the McDonald's brand, and it is instantly recognizable to consumers of all backgrounds. By using a slogan that is widely recognized and familiar, McDonald's is able to establish a strong brand identity and build a sense of loyalty and trust with African American consumers. Here is a proud story we created of becoming a grandfather, by combining relevant cultural nuances and insights with the power of love to let the world know that McDonald’s offers free WIFI in all of their locations.